Conversions API
Unlock Up to 50% More Data with Facebook's Conversions API Gateway
Ensure you're not missing valuable conversion data
Conversion tracking is a fundamental element of digital marketing. It enables you to measure the success of your advertising campaigns by tracking the actions taken by users after clicking on an ad. Without tracking, you're left in the dark about the effectiveness of your ads. You may be spending money on ads that don't generate returns.
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Enhance your audience insights
Conversions API provides you with richer and more detailed audience insights that you can use to improve your advertising targeting and messaging. By sending server-side events to Facebook, you can capture more information about your customers' behavior and preferences, such as the products they viewed or added to cart, the pages they visited, and the actions they took. With this data, you can create more precise and personalized campaigns that resonate with your audience and drive more conversions.
Future-proof your conversion tracking
With the end of third-party cookies looming, it's more important than ever to have a reliable and scalable conversion tracking solution. Conversions API provides you with a future-proof solution that enables you to track conversions in a privacy-safe and compliant way, without relying on cookies or other identifiers. By using Conversions API, you can ensure that your conversion data is secure and compliant with the latest regulations, protecting your business and your customers.
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Our solution vs traditional implementation
The traditional implementation of Conversions API requires a high level of technical expertise and knowledge of server-side tracking, which can be challenging for many businesses. This process can take several weeks or even months to complete, depending on the complexity of the integration. As that won't work for most businesses, we have a better offer for you - Conversions API Gateway with AWS.
It's faster,
You don't have to do any coding yourself, the implementation process is much faster and more streamlined. This will save you a significant amount of time and resources, allowing you to start optimizing more quickly.
more accessible
The new solution is also easier to use, since you don't need any technical expertise or knowledge of server-side tracking. This makes it accessible to a wider range of businesses, including those without dedicated technical teams or resources.
and more secure
By handling the implementation using Amazon Web Services, this solution is also more secure than traditional implementations. You don't need to worry about managing your own servers or data security, since everything is handled by us and AWS.
Ready to get better tracking data for your business?
Don't miss out on more accurate tracking and better optimization decisions – find out how Conversions API can help your business.
