The Goal
Capitalizing on Rising Brand Interest in the UK
AVA’s goal was to:
- Introduce a fresh approach to leveraging a Google Ads account.
- Address the naturally growing interest and demand for their products in the UK.
- Amplify sales volumes.
- Enhance performance during high-demand seasons.
The Solution
Revamping Google Campaigns & Exploring New Campaign Avenues
AVA approached TRY, recognizing that their current campaigns weren't hitting the mark. They enlisted TRY to audit their account and provide actionable improvement strategies.
Post-audit, and after deliberations with TRY, AVA entrusted the team with full autonomy over account planning, setup, and ongoing management.
TRY's strategy encompassed:
- A comprehensive overhaul of Generic Search, Brand Search campaigns, and Shopping Feed. The emphasis was on consolidating more conversion data within singular campaigns, ensuring bidding algorithms received ample signals for optimal performance.
- Experimentation with the Smart Shopping campaign type, with plans to explore Performance Max subsequently.
- Integration of additional purchase signal conversions for top-of-the-funnel generic campaigns.
The Results
+167%
WoW Revenue after launching Google Ads non-brand campaigns.
+184%
MoM Revenue in the first month of account takeover.
+71%
MoM Revenue in the second month.
+130%
Revenue increase in the sales period.
+160%
MoM increase in users.
+193%
more purchases.
+11%
increase in Average purchase revenue per user.
38x more
of the models sold that were not moving in stock.
