As the world of technology continues to evolve, the popularity of Artificial Intelligence (AI) is skyrocketing. Almost everyone has already experienced the incredible capabilities of the universal AI model ChatGPT.

Although AI has the potential to optimize the way companies operate and boost user experience, it's also good to know its limitations. Keeping this in mind, we can embrace the future and unlock the full potential of AI tools. 


#1 Artificial intelligence ≠ employee

It is wise to think of AI tools not as replacements for employees but as helpful assistants or even intelligent colleagues. Although such digital solutions can accelerate business growth, as they can quickly cope with tasks of different complexity, they still cannot replace a person.


#2 Limited knowledge of current events

ChatGPT gives its users answers to almost any question, but many are surprisingly inaccurate. Such AI models are trained with a wide range of data, so their knowledge is based on the data available during their last training. For example, ChatGPT will not be able to provide data older than 2021, so it's recommended to double-check the facts yourself.


#3 Lack of objectivity and language limitations

Remember that AI models won't always assure objectivity. They are often trained on a fixed amount of data, so the answers given in some specialized topics may be biased. AI models like ChatGPT may have difficulty understanding and responding to less commonly used languages, including Latvian. This can result in a lack of nuance or context in their responses. The solution is likely a matter of time, but meanwhile, be aware of this limitation.


Three Ways how to use ChatGPT

Despite the limitations, a clever approach to AI tools can help reduce labor and financial resources, allowing you to focus on other business-critical tasks. There are many possibilities, but I will highlight three that can be immediately implemented to increase productivity.


1# Create product descriptions and titles

Creating compelling product descriptions and catchy titles is essential for capturing the attention of potential customers. AI tools such as ChatGPT can assist in this process by generating persuasive descriptions of the product's unique features. When creating texts, enter desired keywords, language style, and tone that appeal to your target audience.

However, consider that competitors are also taking advantage of the opportunities provided by AI tools, so the text must be revised and adjusted to ensure full compliance with the specific product.


2# Clarify and correct texts

One of the main advantages of ChatGPT is its ability to quickly analyze and summarize texts, saving you time and effort. Likewise, your text can be changed into any language style you prefer - formal, informal, scientific; you name it.

Additionally, the tool can correct typos in the text. As a software developer, I use the error correction tool daily. It helps me look for errors in the existing code, optimize it, or learn new code faster.


3# Generate new ideas

AI solutions can be a great help in generating ideas. Whether you need inspiration for a new marketing campaign, a social media post, or a gift for a customer, the AI model will use the available information to create conceptually new ideas by combining existing ones. Although AI tools won't always give the exact result you expect, at least you won't have to start from scratch!

To wrap up, the use of ChatGPT and similar models provide a wide range of benefits; however, the true potential of AI lies in its potential. The year 2023 will be an exciting one in the technology field, as we will experience more creative solutions using ChatGPT or similar tools. And rest assured; we will keep you in the loop!